Journey Builder 101

If you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take with your organization, this hands-on course is an essential class for you.

In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.

Course Outline

Customer Journeys
• Describe why customer journeys are important
• Define the customer journey
• Identify how to create 1:1 customer journeys

Marketing Cloud
• Define the Marketing Cloud
• Log in to the Marketing Cloud

Contact Builder
• Define Contact Builder
• Describe and use the various tools in Contact Builder
• Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Journey Builder
• Define Journey Builder
• Define an Interaction
• Build an Interaction
• Create an Entry Event
• Utilize various Journey Builder activities

Monitoring and Optimizing
• Set a goal
• Test the Interaction
• Review metrics
• Create a new version of an Interaction


Getting Started with Journey Builder is designed for individuals in the following roles:

• Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications.
• Content editors and publishers who will assist in the setup of customer journeys.
• Channel managers who are responsible for the marketing   automation channel within an organization